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Authors: W. Chan Kim, Renée Mauborgne
Publisher: McGraw-Hill
ISBN: 1591396190
Price: 120.00 RON [VAT included]
The only way to beat the competition is to stop trying to beat the competition Instead, focus on creating new and uncontested market space.
Growth strategy is hot right now, as executives continue to turn their attention toward growth. Winning by not competing: a fresh approach to strategy
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Bloomsbury
Publishing 2002
ISBN 0747556954
Format Hardback 2,208 pages.
290 x 220 mm
180 contributors (as top executives and CEOs)
Comes in its own attractive carrying case.
Now, for a limited time, at the amazing price of
45 GBP payable in RoL at the National Bank Of Romania exchange rate of the
day of payment. (while supplies last;
free shipping only in Romania).
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