Bloomsbury Publishing 2002
ISBN 0747556954
Format Hardback 2,208 pages. 290 x 220 mm
180 contributors (as top executives and CEOs)

Comes in its own attractive carrying case.

Now, for a limited time, at the amazing price of
45 GBP payable in RoL at the National Bank Of Romania exchange rate of the day of payment. (while supplies last;
free shipping only in Romania).
 
Overview Of The Book "Business"
By Michael Kammrath 
It takes a lot of chutzpah to name a book, simply, "Business." And even more to subtitle it "The Ultimate Resource." But the Bloomsbury Publishing House set out to create the most comprehensive book about the world of commerce past, present and into the future, and they have succeeded beyond anything you could have imagined or my mere words can convey. Just the scope of the book is amazing: over two million words of text crammed into over 2,000 (very large) pages, with contributions by over 200 of the leading experts in
their fields. And I do mean leading: these are men and women who have published seminal works in their respective fields, are writing for publications like the Economist or the Financial Times, are teaching at the leading graduate business schools, or are practicing at eminent consulting groups or think tanks. For example, I'm a marketing person, and in the "Best Practices" section on Marketing, there are new and original contributions from most of the authors whose books I have on my bookshelves. People like Philip Kotler (generally acknowledged to be the "Dean" of marketing experts, whose more than 25 books are used in the classes of the best MBA programs in the world), Regis McKenna, Al and Laura Ries, Charles Handy, Patricia Seybold, Joseph Pine, and many more (each of whom I would characterize as a marketing "all star").

The two goals of the book are at once both clear and confounding:

  1. To help you become more effective in your job; and

  2. To help you get ahead in your career.

This is clear in meaning that it is simply understood. But it is confounding in that it begs the question: how could one book accomplish both such ambitious goals?

Bloomsbury has attacked this problem by dividing the book into seven separate sections that cover all areas of Business (yes, all areas of business, and I challenge you to find an area they have left out) and then enlisted the best experts in the world to expound on those aspects.

 
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