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N T R Y C O M M E R C I A L G U I D
E
F O R
R O M A N I A
F I S C A L Y E A R 2 0 0 3
July 2002
Country Commercial
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TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
A marketplace of 22 million, 37 million acres of arable land, a vibrant
oil and gas industry, breathtaking landscapes, an expanding economy, a
well-educated workforce with more than 50,000 specialists in information
technology, access to the Black Sea and Asia. These features of Romania
have attracted U.S. investors in banking, energy, biotechnology, manufacturing,
electronic components, cable operation, consumer products, telecommunications
and film production, among others. They have discovered that American
management and capital works profitably in Romania. The U.S. is now the
third-largest foreign investor in Romania; our exports are growing as
well, fueled by Romania's economic expansion and new reductions in trade
barriers.
Notwithstanding
these upward trends, Romania's business climate has frustrated expansion
in investment and trade with the U.S. Red tape, legislative instability,
corruption, IPR infringement, high import tariffs, lack of transparency,
especially in public tenders - these and other long-standing complaints
by U.S. business are now receiving attention by the Romanian government.
Among other measures, the government has created a special prosecutors'
office to combat corruption; drafted conflict of interest and "sunshine"
laws; passed legislation to require advance consultation on legislation
with affected business communities; and established an agency dedicated
to promoting and empowering foreign investment. The pace of these and
other changes needs to accelerate, to ensure that Romania can compete
favorably with other countries in the region for foreign direct investment.
While
the government still owns 65% of industrial assets, plans are underway
to privatize and restructure the largest segment, the energy sector. In
2003, Petrom, the national oil company, is slated to be privatized, and
a $12-15 billion upgrade program of the energy sector is planned over
the next ten years to increase power output. Other areas of opportunity
for highest U.S. export and investment potential include transportation,
information and communication technology, agribusiness, real estate, medical
equipment and services.
As
it intensifies its preparations for NATO and EU accession, Romania is
certain to become even more attractive to U.S. business. This, combined
with Romanians' traditional affinity for Americans and receptivity to
U.S. products and services, should enable the U.S. to maintain and enhance
its vital role in the Romanian economy.
Back to Table of Contents
2. ECONOMIC TRENDS AND OUTLOOK
Major Trends and Outlook
Romania has made a slow and painful transition towards a market economy
since its revolution in 1989. This transition was made more difficult
by the legacy of the communist regime: centralization, a high degree of
bureaucracy, and lack of experience in partial reform measures undertaken
in other Central European economies during the 1980s. Despite this history,
Romania's economy has recently displayed rapid growth and booming consumer
and light manufacturing sectors that, if the trend continues, bode well
for future investments.
The
successive governments that ruled the country between December 1989 and
November 2000 avoided serious economic reform, fearing "shock therapy"
and its anticipated social costs. Reform packages to establish clear restructuring
and privatization procedures, eliminate subsidies, establish a more efficient
banking system, introduce a modern tax system, and encourage foreign investment
all failed, largely due to lack of commitment and follow-through. Lenient
government attitudes toward the accumulation of arrears by state-owned
enterprises, coupled with inefficient bankruptcy procedures, indirectly
subsidized unprofitable behavior, while good corporate governance was
undermined by vested interests. An unpredictable investment climate, together
with lack of labor mobility, a weak tax base, and high inflation, inhibited
private sector growth.
In
spite of these difficulties, and after years of decline, Romania's economy
started an upward trend in 2000. GDP grew 1.8% in 2000, and 5.3% in 2001.
From 2000 to 2001, industrial output increased by 7.9%. The dynamic growth
was registered in manufacturing, up 9.6%, and the mining sector, up 4.9%.
The highest increases were posted in sectors with significant export markets:
machines and equipment (+17.9%), electric machines (+11.6%), and clothing
apparel (+ 6.7%). Only the production of durable consumer goods decreased
slightly. A 21.2% increase in agricultural production in 2001 also contributed
to the steep rise in GDP. During the first three months of 2002, the positive
trend in industrial production has continued.
Moody's,
Fitch, and Standard and Poor have all recently gradually upgraded Romania's
credit ratings.
Principal Growth Sectors
Information and Communication Technology - The ICT sector
is probably the most dynamic component of Romania's economy, and one that
is receiving priority attention from the government. Over the last ten
years, the sector has experienced impressive development, offering Romania
the latest technologies in most sub-sectors. This will enable the country
to make the transition to 3G communications at a fast pace.
At
the end of 2001, Romania became the first country to deploy CDMA 2000
in Europe and the first in the world to build a high-speed (153 kbs) mobile
digital 450 MHz network using the CDMA technology. The next three years
will see the further development of broadband applications, as well as
of such data transmission technologies as Terrestrial Trunked Radio and
General Packet Radio Service (to become predominant at the end of 2003).
UMTS/3G technology is expected to be commercially available by the end
of 2003. By the end of 2002, the Ministry of Communications and IT will
grant four UMTS/3G licenses. These will not be put up for sale, but granted
according to the criterion of service quality.
Projects
for the upgrading of all types of infrastructure, allowing an increase
in Internet penetration, will also be strongly encouraged. The growth
of the sector will be closely linked to the full deregulation of the telecommunications
market, scheduled to occur on January 1, 2003. There will be no limit
to the number of new licenses for wired telephony, which will be granted
at no cost, based solely on the quality of the services to be provided.
The
rapid growth of the ICT sector will be also sustained by the strength
of Romania's large pool of highly skilled labor in engineering and electronics
manufacturing, as well as by its high number of software developers. A
large number of pilot projects related to the development of e-market
and to the implementation of e-government (e-procurement, e-tax, e-invoice,
e-referendum, info-kiosk, etc.) are underway and are being implemented
at the national level as the needed infrastructure becomes available.
Investment associated with the implementation of all of the above-mentioned
projects will amount to several billion dollars in the near term.
Power
Generation - In 2001, Romania produced 53,866 GWh electricity,
of which 31,418 GWh was produced by thermal power plants, 14,626 GWh by
hydropower plants, and 5,446 GWh by the Cernavoda nuclear plant. The Romanian
government plans to increase power output by upgrading existing facilities.
Total investment over the next 10 years will amount to $12-15 billion.
The investments will target the completion of the second unit of Cernavoda
nuclear plant ($350 million), the completion of 21 hydropower plants ($1
billion), privatization of electricity distribution ($1 billion), and
the rehabilitation of thermal power plants.
Oil
and Gas - Petrom, the National Oil Company, is active in all
aspects of the oil and gas industry, from the exploration and production
of crude oil and natural gas to the refining, distribution and transportation
of refined petroleum products and natural gas. The Ministry of Industry
and Resources has started Petrom's privatization, which, according to
the IMF's stand-by agreement with Romania, will be completed by early
2003. Petrom's privatization is closely monitored by international financial
institutions. EBRD signed a $150 million credit for Petrom's restructuring,
which will increase the market value of the company, and has expressed
interest in acquiring up to 5% of Petrom.
Privatization
of the natural gas distribution companies Distrigaz Nord and Distrigaz
Sud, which will put an end to the state monopoly on gas distribution,
is expected to begin in July-August 2002 and to be completed in two years.
The value of the transaction is estimated at several hundred million dollars.
The
U.S. Trade and Development Agency is funding a feasibility study for the
construction of a pipeline to transport Caspian oil from the Romanian
port of Constanta across Serbia and Croatia to Trieste, Italy.
Transportation
- The Ministry of Public Works, Transportation and Housing has established
a broad plan to achieve the necessary rehabilitation and modernization
of the Romanian road and rail infrastructure, to be implemented in the
next five to ten years. Many aspects of the plan are directly related
to international loans received by Romania. The Ministry is focused on
expending the funding provided by the World Bank, EBRD and other lending
institutions for the rehabilitation, modernization and expansion of the
existing transportation infrastructure. The objectives for the next ten
years include the rehabilitation of national roads to European class roads,
construction of motorways, rehabilitation of major rail routes on Pan
European Corridors and modernization of freight and passenger cars.
Agribusiness
- With 15 million hectares of agricultural land, and excellent conditions
for a wide variety of crops, as well as for animal production, farming
can be a source of substantial wealth for Romania. Currently, 90 percent
of the agricultural land is in private hands. Of the 739 state farms,
214 have been privatized, 34 are in different stages of privatization,
and 98 privatization announcements have been posted.
In
spite of receiving more attention during recent years, the sector still
faces severe problems. Lack of modern technologies, poor quality of equipment,
and limited access to credits continue to afflict the Romanian farmer.
Special World Bank and EU programs (rural development, agricultural research,
SAPARD, etc.) will be implemented to address some of these problems.
The
EU accession process requires Romania to open negotiations on agriculture
by the end of 2002. This is expected to lead to progress in improving
agricultural efficiency and to create a new platform for business opportunities
in this sector.
U.S.
biotechnology seed products have a notable presence in the Romanian market.
Unique in Europe, Romania has pioneered the planting of biotech crops,
especially soybeans. Herbicide resistant varieties are currently planted
on approximately half of the total area under soybean cultivation. A biotech
variety of potato is also approved for marketing, and several biotech
corn and sugarbeet products are approved for testing.
The
food-processing industry has seen dynamic growth. It was one of the first
sectors to be tapped by foreign companies, which formed a large number
of joint ventures with local Romanian enterprises. As the Romanian market
for food products becomes more sophisticated and demanding, foreign investment
in agribusiness will play a greater role.
Real
Estate Development - Since the mid-1990s, the sector has been
booming. Impressive growth occurred in the construction of stand-alone
houses, especially in residential areas of large cities or in tourist
resorts, for the use of the country's newly affluent. Modern office buildings,
including class A office space, have also proliferated, especially in
Bucharest and a few other large cities. Although currently this market
segment is saturated, with tens of thousands of square meters of office
space vacant, investment in well-located office projects will continue,
in anticipation of further business growth and eventual European Union
membership. Buying land and building headquarters, warehouses, and large
stores on the outskirts of Bucharest and other cities is also a promising
trend. Many developers have taken advantage of the privatization process
to buy, at very low prices, large, well-located idle industrial facilities
for potential industrial, retail or warehousing development. This type
of investment has the best potential in the real estate sector for the
next several years. Probably the most important segment of the market,
which is still in an incipient stage, will be urban developments to be
built for middle-income families, with the support of the government,
under the provisions of the mortgage law. Almost all municipalities have
drawn plans for such developments, and foreign investors are welcome to
compete for their construction.
Services
- Although the services sector has undergone rapid change since 1990,
it remains far below western standards. As the Romanian economy develops,
and especially in view of the changes that will be brought about by the
information society, the following services are expected to register the
fastest growth: banking, insurance, accounting, auditing, legal and financial
consulting, advertising and media development. The development of the
tourist industry will generate an increase in the market for hotel and
restaurant services and leisure activities. Several large western companies
specializing in consulting, legal services, accounting, auditing, and
advertising already offer their services in Romania.
Government Role in the Economy
While nearly 70% of GDP is generated by the private sector, the government,
through the Ministry of Privatization, Ministry of Industry, and others,
still owns 65% of Romania's industrial assets. These assets are primarily
in the utilities and energy sectors but extend to areas such as movie
theaters, chemical plants, transportation, and the metals industry.
Completing
the transfer of ownership of assets from the GOR to private hands remains
the GOR's biggest and most pressing challenge. There has been little change
in the pattern of state-owned enterprises accumulating excessive inter-company
and budgetary arrears. Social considerations have often prevailed over
economic reasoning, resulting in government granting debt rescheduling
or forgiveness to highly indebted state companies. Large loss-makers have
also enjoyed sovereign guarantees and piecemeal deals including custom
duty and VAT exemptions for imported equipment.
A
new EU-inspired law on state aid came into effect in January 2000, designed
to regulate and control state aid in any form (as either direct state
subsidies, debt rescheduling schemes, or discount prices). However, implementation
has been slow and preferential debt rescheduling by the Ministry of Finance
and the Ministry of Labor has resulted in major distortions in the market.
Furthermore, state aid schemes continue to be non-transparent.
When
restructuring and privatization are completed and the basic elements of
a market economy are in place, the government's role in the economy will
diminish. In the meantime, the government plays a role in the economy
greater than in many Western democracies.
Balance
of Payments Situation
Romania's current account deficit worsened in 2001, climbing sharply from
a $1.4 billion deficit in 2000 to $2.3 billion. This growth was primarily
due to a widening trade gap as imports grew twice as quickly as exports.
Current account deficits are financed largely via loans and grants from
international financial institutions (IFIs) and bilateral donors.
At
the end of March 2002, Romania's medium- and long-term external debt amounted
to $11.6 billion, while short-term debt totaled $436.0 million. Romania's
principal IFI creditors are the World Bank ($2,039.0 million), the EBRD
($795.4 million), the IMF ($365.7 million) and the EU ($196.0 million).
Foreign government creditors include Germany ($218.8 million), Canada
($145.6 million), the United States ($99.5 million), and Italy ($40.4
million). U.S. credits consist mostly of loans granted by USDA (mostly
from the GSM Program) and loans through the U.S.
Eximbank.
As
of March 31, 2002, the National Bank's foreign currency reserves stood
at $4.1 billion of a total $5.1 billion including gold. Commercial banks'
reserves are an additional $1.4 billion. Romania registered $342.2 million
in short-term commercial claims against foreign countries, and still reports
claims valued at $3.0 billion from transactions prior to the December
1989 revolution.
Infrastructure
Transportation - Due to its strategic location at the
crossroads of Europe and Asia, Romania has the potential to become one
of the busiest transport areas in Central and Southern Europe. Improving
the condition of the country's road network, restructuring railways, and
upgrading the seaport of Constanta are imperative.
Roads
Romania
has a network of public roads totaling 198,589 kilometers, of which 14,696
km are national roads which carry 65% of the total road traffic, 36,010
km are county roads, and the rest local roads. Only 114 kilometers are
motorways. This is an inadequate road network under current conditions,
as total traffic on main Romanian roads has grown eight times over the
last 10 years. To improve the condition of the road network, Romania has
obtained loans from multilateral lending institutions for the following
major projects in this sector:
-
First
two phases of the national road rehabilitation program ($692 million).
The project provides for the rehabilitation of 1,725 km of national
roads, is funded by the World Bank, EBRD, and the European Investment
Bank (EIB) and is almost completed;
-
The
third phase of the road rehabilitation program ($364.75 million) provides
rehabilitation of 550.33 km of national roads and is funded by the
EIB, PHARE, Japanese Bank for International Cooperation (JBIC) and
the Romanian Government;
-
Border-crossing
upgrading ($10.5 million funded by EU-PHARE). Six main border-crossing
points are already modernized to ensure adequate flow of international
road traffic;
-
Road
safety ($14.2 million). This includes signing and marking of about
5,000 km of roads designated as European;
-
Rehabilitation
of Bucharest-Pitesti motorway (96 km, $90 million).
GOR
objectives for the next ten years include: the complete rehabilitation
of 5,600 km of national roads to European class roads, with funding supplied
through international loans coupled with foreign grants and local funding;
the modernization of another 1,550 km of national roads (valued at $4.3
billion) with government and municipalities funding; and the resumption
of the motorway building program (valued at $5.5 billion). The new motorways
will total 900 km, and will cover sections of Pan-European Corridor IV
(which crosses Romania from its Western border to the port of Constanta
in the East) and of Pan-European Corridor IX (which crosses Romania from
North to South, connecting the Republic of Moldova and Bulgaria). The
Romanian Government supports the redesign of these two corridors.
Railways
Romanian
railways rank seventh in Europe in freight tonnage with about 18 million
kilometer - tons transported yearly. The Romanian National Railway Company
(SNCFR) maintains 22,219 km of rail tracks, 1,050 railway stations and
halts, and 2,332 locomotives, cars and wagons.
Part
of Romania's railway strategy for 2001-2010 is the modernization of railway
infrastructure, including:
- Rehabilitation
of major rail routes on Pan-European Corridors IV and IX
- Modernization
of major stations to include state-of-the-art communication systems
and increased passenger services
- Electrification
of new railway tracks
- Extension of
fiber optics communication network
- Modernization
of 500 freight cars and 100 passenger cars
- Computerization
of the ticketing and reservation system
The
Romanian railways offer a broad range of opportunities for U.S. businesses
in locomotive upgrades, telecommunications, railcar manufacturing and
rebuilding, railcar maintenance and cleaning, and computerized ticketing.
To
increase traffic speed, the Romanian railways will require more powerful,
modern locomotives. U.S. companies are particularly interested in providing
the 2100 HP diesel/electric locomotives. General Motors rehabilitated
two prototypes, the first of 65 aging road locomotives built by Electroputere
(Romanian producer of railway vehicles) to be modernized under a $100
million loan received from the Japanese Bank for International Cooperation
(JBIC).
Telecommunications
- Romania has made impressive progress in all of the ICT subsectors discussed
below.
Basic
telephony services are still the monopoly of the national operator
Romtelecom, but as of January 1, 2003, will be liberalized. Romtelecom
was partially privatized in 1998, when OTE (Greece) bought 35% of its
shares. The Romanian government has announced its intention to sell more
of its Romtelecom shares by the end of 2002. Schroder Salomon Smith Barney
has been selected to advise the Ministry of Communication and IT on Romtelecom's
further privatization. At mid-2002, Romtelecom had a total of about 4.5
million lines, of which 63% were digital. The average wire-based teledensity
was 20% (30% in urban areas, but only 4% in rural areas, where some 2,000
villages still have no telephone service at all). Romtelecom's short-term
plans emphasize further digitalization of its network in order to better
support such services as ISDN, Voice over IP, and Internet. Following
the market's deregulation, the entities best placed to offer fixed telephony,
and thus compete with Romtelecom, will be cable TV operators, ISP's, mobile
communications operators, and large public utilities (e.g. the national
railways company and the national power transportation company.
Wireless communications. National operator SNR (Romanian
Radio-communications Company) provides broadcasting and data transmission
services through its national microwave network (partially digital), its
national radio and TV transmitters and transponders network, and its satellite
earth stations (fully digital). It also provides transmission capacities
for public and mobile telephony, paging, trunked radio, cable TV, and
data transmissions. In 2001, SNR inaugurated Romania's first pilot project
for point-multipoint data transmission in the 26 GHz broadband. It also
initiated a project to modernize and expand its broadcast infrastructure
using Harris and Cisco equipment. In January 2002, SNR inaugurated a new
platform at Cheia satellite earth station to increase data transmission
capacity and offer VoIP services via satellite. In 2003, SNR will start
competing with Romtelecom for fixed telephony, data transmission, and
multimedia. SNR privatization will likely start in 2004.
Mobile
communications. This sub-sector has developed dramatically in
Romania over the last five years. Currently, there are four providers
of cell telephony, with a total of 4.5 million subscribers: Mobifon -
Connex (GSM 900 MHz), Orange (GSM 900 MHz), Cosmorom (DCS 1800 MHz), and
Telemobil - Zapp (CDMA 450 MHz). The most revolutionary development on
this market was the launching of the CDMA digital 450 MHz network in late
2001, the first of its kind in the world.
Cable communications, too, have experienced fast development, currently
totaling more than 3.3 million subscribers. Leading cable TV operators
are very well placed to offer internet over cable and, following the deregulation
of the market, fixed telephony services.
Internet
penetration in Romania is currently small (about 2.5 million users), but
the growth rate of the sector is significant (5-6% per month). There are
over 150 ISPs. Computer literacy and good English language skills of the
population, the existence of a widespread cable TV network and a reasonably
good penetration of mobile telephony (20%), as a basis for mobile internet,
are factors which will support increased internet access. Factors negatively
impacting internet development, as well as the development of e-commerce
and e-government, include the insufficient number of PCs (only about 1
million for a population of 22 million) and the limited use of credit
cards. While the number of stores that accept payment by credit card has
increased, customers are not yet well-educated regarding their use. Many
banks still lack the infrastructure necessary for clearing payments made
via the internet.
Information
Technology. This sub-sector is growing rapidly (about 30% per
year). Because of the strength of its education system, the country has
a large pool of highly skilled labor in engineering and electronics manufacturing,
as well as an impressive number of software developers. About 45% of the
computer hardware market is supplied by local system integrators, several
of them having the status of original equipment manufacturers. Imports
cover 55% of the market, and come mainly from such traditional U.S. suppliers
as IBM, Hewlett-Packard/Compaq, and Cisco. Local companies supply about
25% of the computer software used in Romania, providing mainly special
telecommunications programs and programs for industrial surveillance,
control, and security. Of the country's more than 2,000 software development
companies, many are exporting their services to EU and North American
markets. Imports cover 75% of the software market. About 75% of all foreign
software products in Romania are American. Practically all of the large
U.S. software companies are present, with Microsoft and Oracle leading
the import market.
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